- +50%
Increase in organic sessions
To break away from escalating paid acquisition costs and capture market share across Latin America, Tiendamia partnered with NetOps. We engineered a massive technical SEO and programmatic search strategy that unlocked millions of long-tail queries, driving a 50% surge in high-intent organic sessions.
About Tiendamia
Tiendamia is a premier cross-border e-commerce platform that allows Latin American consumers to seamlessly shop massive US catalogs—including Amazon, eBay, Walmart, and Macy’s. By handling all international logistics, customs clearance, and local payment methods, Tiendamia removes the friction of global shopping for millions of users across countries like Argentina, Brazil, Peru, and Uruguay.
The challenge
Operating a dynamic catalog with hundreds of millions of constantly syncing SKUs created a monumental technical SEO nightmare. Tiendamia was facing severe “crawl bloat”—search engines were choking on duplicate or out-of-stock pages, leaving their most profitable, high-margin products completely unindexed.
Because organic visibility was heavily restricted by site architecture, Tiendamia was forced into an over-reliance on expensive paid search (PPC) and social media ads to drive traffic. To build sustainable growth and compete with entrenched local giants like Mercado Libre, they needed an enterprise-grade technical SEO intervention to rapidly scale their non-branded organic footprint and drive down their Blended Customer Acquisition Cost (CAC).
Services Used:
- Enterprise SEO & Programmatic Scaling
STRENGTH IN NUMBERS
Business impact
By untangling their technical architecture and weaponizing their massive catalog for search engines, NetOps turned Tiendamia’s organic channel into a primary revenue driver:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
NetOps operates as the technical SEO backbone for Tiendamia, continuously navigating the complexities of multi-regional search algorithms and billion-SKU catalogs to ensure they maintain their dominance in the LATAM market.
“When you have a catalog of our size, standard SEO tactics simply break. NetOps brought an enterprise-level technical mastery that finally allowed search engines to index and rank our inventory effectively. A 50% jump in organic sessions is massive for our bottom line—it has fundamentally shifted our unit economics, allowing us to acquire high-value customers without relying solely on paid ads.”
— VP of Growth, Tiendamia
- Crawl Budget Optimization:
- Programmatic SEO Deployment:
- Frictionless UX & Conversion Alignment:
- Complete Web Design & Development
+40 %
Ecommerce
growth
136 %
Increase in organic sessions
250 %
Increase in organic contact form submissions
