- +40%
Ecommerce growth
To modernize their legacy sales infrastructure and capture new retail partners across North America, PJM Distributions partnered with NetOps. We engineered a robust B2B e-commerce and digital acquisition strategy that eliminated ordering friction, drove organic visibility, and accelerated wholesale revenue growth.
About PJM Distributions
PJM Distributions is a premier North American wholesale distributor specializing in high-quality baby gear, premium educational toys, and culturally rich play brands. Operating out of Canada and the US, they supply a massive network of domestic and international retailers through both standard wholesale and drop-ship programs.
The challenge
Before partnering with NetOps, PJM was facing the classic wholesale dilemma: their product curation was industry-leading, but their digital infrastructure was holding back revenue.
Growth was constrained by three core problems:
- Friction in the Buyer Journey
- Invisible to Inbound Leads
- Low Re-Order Rates
PJM needed to transform their digital presence from a static digital brochure into a frictionless, high-converting B2B sales engine. Thus, We engineered a robust B2B e-commerce and digital acquisition strategy that eliminated ordering friction, drove organic visibility, and accelerated wholesale revenue growth.
Services Used:
- The B2B Digital Overhaul
STRENGTH IN NUMBERS
Business impact
By treating their B2B portal like a high-performance retail site and turning inbound search into an automated acquisition channel, NetOps drove massive operational and financial shifts:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
NetOps continues to operate alongside PJM’s internal buyers and sales teams, constantly optimizing their digital footprint to ensure they remain the most visible, easiest-to-use distributor in the North American toy and baby market.
“NetOps completely changed how we do business online. We knew we had the best brands, but our legacy portal was causing friction for our buyers. NetOps didn’t just drive new retail leads through brilliant SEO—they overhauled our digital buying experience. A 40% jump in e-commerce revenue is incredible, but the operational time we’ve saved our sales team is invaluable. They truly understand the mechanics of B2B growth.”
— Director of Sales & Digital Strategy, PJM Distributions
- B2B Portal Optimization (CRO)
- Targeted B2B SEO & Content
- Automated Retention Marketing
- Account-Based Paid Search
+40 %
Ecommerce
growth
211 %
Increase in organic sessions
98 %
Increase in organic contact form submissions
