- +40%
Amazon/Website sales
To escape skyrocketing acquisition costs in the hyper-competitive dietary supplements market, Bebefen partnered with NetOps. We engineered an aggressive, multi-channel growth strategy that stabilized their Amazon ROAS while rapidly scaling their direct-to-consumer (DTC) website revenue.
About Bebefen
Bebefen is a fast-growing health and wellness brand specializing in high-demand dietary supplements like Ashwagandha, Sea Moss, and Berberine. In an industry where trust and visibility are paramount, they provide performance-driven nutritional products designed for physical and mental vitality.
The challenge
Prior to partnering with NetOps, Bebefen was facing a classic e-commerce bottleneck. While they had successfully launched on Amazon, the supplement category is notoriously cutthroat. Rising Cost-Per-Click (CPC) rates were eating into profit margins, and a heavy reliance on the Amazon algorithm left them vulnerable to marketplace shifts.
They needed to aggressively lower their Customer Acquisition Cost (CAC) on Amazon while simultaneously building a profitable, self-sustaining DTC website to capture their own customer data and drive repeat purchases.
Services Used:
- The Multi-Channel Conversion Engine
STRENGTH IN NUMBERS
Business impact
By treating Amazon and their DTC website as a unified ecosystem rather than competing platforms, NetOps successfully diversified Bebefen’s revenue streams and maximized their profitability. The strategic pivot delivered immediate bottom-line results:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
NetOps continues to operate as Bebefen’s strategic growth arm, navigating the complexities of supplement marketing compliance while aggressively scaling their market share across all digital touchpoints.
“NetOps didn’t just manage our campaigns; they fixed our unit economics. We were losing margin to Amazon ad costs, but their dual-channel strategy scaled our DTC site and optimized our Amazon ACoS simultaneously. They are the strategic growth partner every supplement brand needs to actually stay profitable while scaling.”
— CMO, Bebefen
- Search engine optimization (SEO)
- DTC Search Dominance
- Marketplace SEO & ACoS Optimization
- Conversion Rate Optimization (CRO)
+32 %
Ecommerce
growth
75 %
Increase in organic sessions
34 %
Increase in organic contact form submissions
