- 55%
Ecommerce growth
To defend their market share against agile, digital-native disruptors and revitalize their digital sales channels, legacy premium retailer MarcPol partnered with NetOps. We engineered a comprehensive digital transformation and performance marketing strategy that seamlessly bridged their brick-and-mortar authority with a high-converting online ecosystem.
About MarcPol
MarcPol is a heritage premium lifestyle and apparel brand with a massive, established brick-and-mortar footprint. Known for high-quality craftsmanship and exceptional in-store customer service, they have commanded deep brand loyalty for decades.
The challenge
Despite their formidable physical presence, MarcPol was bleeding digital market share. Their e-commerce infrastructure was operating in a silo, completely disconnected from their retail operations. The website UX felt like a legacy catalog rather than a modern, premium shopping experience, leading to abysmal conversion rates on mobile traffic.
Furthermore, their marketing budget was heavily over-indexed on broad, top-of-funnel brand awareness. Without a sophisticated performance marketing engine, their Customer Acquisition Cost (CAC) for online-first buyers was entirely unsustainable. MarcPol needed to urgently modernize their digital unit economics, bridge the gap between in-store and online, and scale e-commerce revenue without resorting to brand-damaging discount strategies.
Services Used:
- The Omnichannel Revenue Engine
STRENGTH IN NUMBERS
Business impact
By treating their digital presence not as a secondary channel, but as the core driver of modern growth, NetOps fundamentally transformed MarcPol’s profitability and digital market share:
Total E-Commerce Revenue Scale
Lift in Mobile Conversion Rate
Surge in Omnichannel LTV
Esteemed digital marketing solutions
NetOps continues to operate as the executive digital growth arm for MarcPol, actively managing their transition into a fully unified commerce powerhouse and ensuring their digital dominance matches their retail legacy.
“We had the brand equity, but our digital execution was decades behind our digital-native competitors. NetOps brought the exact enterprise-level strategy we needed. They didn’t just fix our ads—they rebuilt our entire digital revenue model, bridged the gap with our physical stores, and protected our premium positioning while doing it. Delivering 55% e-commerce growth for a legacy brand like ours is nothing short of transformative.”
— Chief Commercial Officer, MarcPol
- Premium CRO & Mobile-First Redesign
- Omnichannel Inventory Synchronization
- Bottom-of-Funnel Performance Marketing
- Predictive LTV & Retention
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
